Choose an item for the people attending
Consider the audience, season and how guests will carry the item home. Apparel requires a thoughtful size range; hats and hard goods involve their own fit or product preferences. A polished choice is more useful than offering many items without a clear inventory plan.
Match the station to the program
A company meeting, evening celebration and employee open house have different participation patterns. Place the experience where it complements the agenda. If everyone arrives after a keynote, use that peak window when planning capacity and staffing.
Handle names with care
For initials, names or department-specific designs, confirm how information is collected and checked. If a roster is used, share only the details necessary for fulfillment and agree on handling with the event team. Guests should be able to review the intended spelling before a personalized item is produced.
Plan for people who cannot attend
Decide whether there is a separate allocation for remote employees or absent guests. On-site production and later distribution require different inventory and shipping arrangements. Include both in the brief so the event allocation does not accidentally consume items reserved for another group.
Bring this to your brief
- Employee and guest participation estimates
- Event program and merch window
- Size range or product options
- Personalization approval process
- Any separate remote-team allocation